ABOUT
From 2013 to 2014, I worked as a display designer at an agency in Shenzhen, China. My main contribution was around developing innovative display concepts that are reflective of the brand's identity. My clients included many high profile fashion brands.
ROLE
Concept Designer, 3D Modeling & Rendering
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FASHION DISPLAY DESIGN
A Collection of Display Design Projects for Fashion Brands, and Sketching and 3D Rendering Samples.
TEAM
Lingshuang Chen, Designer
TIME
03/2013 - 08/2014
IMPACT
I designed for more than 20 brands with more than 90 proposals during my tenure, many of which were selected and launched to the market by our clients.
JEWEL DISPLAY DESIGN FOR MEDITERRANEEN JEWELS
SHOE DISPLAY DESIGN FOR INES DE LA FRESSANGE
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2D AND 3D RENDERING
To communicate my design ideas to client, an appealing rendering could be very persuasive. I usually use Wacom tablet, Photoshop or markers to create sketch and 2D rendering, Rhino to create 3D model and Keyshot for rendering.
Inès de la Fressange is France’s most stylish woman. Now, the former supermodel, who was the face of Chanel, then became a designer in her own right. She established the brand named after herself.
In order to understand more about the brand and its spirit, I did a quick research online. I briefly read the interviews with the founder, browsed their product catalog and understand the information customer sent to us. Then I decided to focus on the concept of : fun, modern and simple.
WATCH AND JEWEL DISPLAY DESIGN FOR LOLITA LEMPICKA
DISPLAY AND PACKAGING DESIGN FOR KENZO
